Udon Asian Food accelerates LatAm growth
New venue at Lima’s Jockey Plaza
Spanish dining goes global via Peru
Udon Asian Food is consolidating its ambitious international expansion plan with a strategic entry into the Peruvian market. Now operating 84 establishments, the organized dining chain is scaling its business model across Latin America, leveraging the premiumization of Asian cuisine and strategic alliances with leading local partners.
Strategic alliances for regional scalability
Barcelona, 23/04/26
Udon’s arrival in Peru, specifically at Lima’s Jockey Plaza Shopping Center, is not an isolated move but part of a robust regional operation.
The franchise is managed by the Mil Sabores Group, the same partner currently operating the brand’s three locations in Chile. This alliance with an operator managing over 130 venues across the Americas is vital for ensuring logistic efficiency and the cultural adaptation of the concept without losing brand essence. Despite its compact size (78 square meters), the new establishment was designed with architectural optimization in mind, featuring dynamic visual elements like LED screens and a central bar that enhances the customer experience in high-traffic mall environments.
Financial performance and market diversification
The company closed the 2025 financial year with a turnover exceeding 57 million euros, representing a 9% growth compared to the previous year.
This increase stems from a roadmap that prioritizes markets with high gastronomic affinity. Following a 2025 marked by entries into Mexico and Chile, and strengthening positions in Ecuador and the United States, Udon is proving the resilience of its business model amid global volatility. With a workforce of 1,074 employees, the firm has successfully exported its quality “casual food” concept to ten different geographies, maintaining a balance between operational profitability and a differentiated value proposition in the noodle and Asian gastronomy category.
2026 Roadmap: Expanding toward new horizons
Forecasts for 2026 maintain the momentum of the brand’s expansion strategy
Beyond the recent Lima opening, Udon Asian Food has already planned its entry into Colombia and El Salvador, emerging markets offering significant opportunities for premium organized dining concepts. Additionally, the company will bolster its presence in Mexico during the first half of the year with its second point of sale. This geographic diversification strategy allows Udon to mitigate local risks and capture the growth of out-of-home consumption in developing economies. According to the expansion management, reaching ten countries is a milestone for the Spanish restaurant sector, confirming that menu adaptability and respect for Asian culture are key competitive assets on the global stage.
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